Alt Detox Your
Dental Routine

Our system of biocompatible products is the oral care reset
you’ve been looking for. No forever chemicals, sulfates,
parabens, dyes, or other potentially harmful ingredients, ever.

Get the Starter Kit

Efficacy Is Our Obsession

We've rinsed away the old guard and are creating a whole new category of oral care. Our products will never make you choose between health and results, or natural ingredients and high performance.

PFAS-Free
Floss

Meet the best-selling floss in the natural industry that is clinically proven to remove up to 55% more plaque than conventional options.

Ready to
Go Pro?

Join our Dental Pro program and bring the industry's most effective and safe products to your patients.

We’ve Reinvented Oral Care

For over 25 years we've been obsessed with the mouth-body connection, providing you with innovative oral care products that are good for you and the planet. A healthier mouth is the gateway to a healthier you, and our carefully crafted products—based on holistic Ayurvedic principles—have nurtured millions of smiles.

Our commitment to health and the planet means we naturally source every ingredient that goes into your mouth, don’t use forever chemicals or child labor, nor test on animals. Proud of our achievements, we are now doing less! Less plastic that is. New packaging with FSC paperboard and recyclable glass have dramatically minimized our plastic footprint. And on the support side, we donate 2% of our profits to organizations focused on sustainability, wildlife and the health of planet Earth.

Out of the (very clean) mouths of our customers:

A million thank yous for changing your packaging to recyclable cardboard! We actually considered switching brands because of the plastic. You have earned two lifelong customers by changing your packaging to earth friendly! Thank you!

— Reviewer Annonymous

 I was shocked, surprised, and delighted when I opened my new case of dental floss and discovered that you have discontinued plastic. I wish your eco-friendly smarts were contagious! Thank you.

— Reviewer Annonymous

Genius! I really appreciate your new Smart Floss eco-friendly packaging. Of course, I love your terrific product, too, which I have been using for several years. It is far superior to the other floss I was using and I have recommended it to several friends...

— Reviewer Susan
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