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Efficacy Is Our Obsession
We've rinsed away the old guard and are creating a whole new category of oral care. Our products will never make you choose between health and results, or natural ingredients and high performance.
Fresh Year, Fresh Breath
Reset your routine with our dentist-approved system – free from forever chemicals, sulfates, and dyes.
Are you a Dental Pro?
Our Dental Pro program brings the industry's most effective and safe products to your patients.
Meet Your Breath Besties
We’ve Reinvented Oral Care
For over 25 years we've been obsessed with the mouth-body connection, providing you with innovative oral care products that are good for you and the planet. A healthier mouth is the gateway to a healthier you, and our carefully crafted products—based on holistic Ayurvedic principles—have nurtured millions of smiles.
Our commitment to health and the planet means we naturally source every ingredient that goes into your mouth, don’t use forever chemicals or child labor, nor test on animals. Proud of our achievements, we are now doing less! Less plastic that is. New packaging with FSC paperboard and recyclable glass have dramatically minimized our plastic footprint. And on the support side, we donate 2% of our profits to organizations focused on sustainability, wildlife and the health of planet Earth.
