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Dental Routine
Our system of biocompatible products is the oral care reset
you’ve been looking for. No forever chemicals, sulfates,
parabens, dyes, or other potentially harmful ingredients, ever.
Efficacy Is Our Obsession
We've rinsed away the old guard and are creating a whole new category of oral care. Our products will never make you choose between health and results, or natural ingredients and high performance.
Meet Your Breath Besties
We’ve Reinvented Oral Care
For over 25 years we've been obsessed with the mouth-body connection, providing you with innovative oral care products that are good for you and the planet. A healthier mouth is the gateway to a healthier you, and our carefully crafted products—based on holistic Ayurvedic principles—have nurtured millions of smiles.
Our commitment to health and the planet means we naturally source every ingredient that goes into your mouth, don’t use forever chemicals or child labor, nor test on animals. Proud of our achievements, we are now doing less! Less plastic that is. New packaging with FSC paperboard and recyclable glass have dramatically minimized our plastic footprint. And on the support side, we donate 2% of our profits to organizations focused on sustainability, wildlife and the health of planet Earth.
