For over 25 years we've been obsessed with the mouth-body connection, providing you with innovative oral care products that are good for you and the planet. A healthier mouth is the gateway to a healthier you, and our carefully crafted products - based on holistic Ayurvedic principles - have nurtured millions of smiles.

Our commitment to health and the planet means we naturally source any ingredient that goes into your mouth, don’t use forever chemicals or child labor, nor test on animals. Proud of our achievements, we are now doing less! Less plastic that is. New packaging with FSC paperboard and recyclable glass have dramatically minimized our plastic footprint. And on the support side, we donate 2% of our profits to organizations focused on sustainability, wildlife and the health of planet Earth.