Eco-friendly products made with potent naturals and ancient Ayurvedic wisdom create the ideal oral microbiome which translates to total well-being.
Save your bristles in a snap
Shield your toothbrush from daily contaminants with our Snap-On Toothbrush Protection, ensuring your bristles remain hygienic and odor-free
Swish away bad vibes
Say hello to the ancient wisdom of oil pulling with this time-honored oral care practice.
Meet your new breath besties
We’re reinventing oral care
For over 25 years we've been obsessed with the mouth-body connection, providing you with innovative oral care products that are good for you and the planet. A healthier mouth is the gateway to a healthier you, and our carefully crafted products - based on holistic Ayurvedic principles - have nurtured millions of smiles.
Our commitment to health and the planet means we naturally source any ingredient that goes into your mouth, don’t use forever chemicals or child labor, nor test on animals. Proud of our achievements, we are now doing less! Less plastic that is. New packaging with FSC paperboard and recyclable glass have dramatically minimized our plastic footprint. And on the support side, we donate 2% of our profits to organizations focused on sustainability, wildlife and the health of planet Earth.
Out of the (very clean) mouths of our customers:
A million thank yous for changing your packaging to recyclable cardboard! We actually considered switching brands because of the plastic. You have earned two lifelong customers by changing your packaging to earth friendly! Thank you!
I was shocked, surprised, and delighted when I opened my new case of dental floss and discovered that you have discontinued plastic. I wish your eco-friendly smarts were contagious! Thank you.
Genius! I really appreciate your new Smart Floss eco-friendly packaging. Of course, I love your terrific product, too, which I have been using for several years. It is far superior to the other floss I was using and I have recommended it to several friends...