Efficacy Is Our Obsession
We've rinsed away the old guard and are creating a whole new category of oral care.
Our products will never make you choose between health and results, or natural ingredients and high performance.
Meet Your Breath Besties
Upgrade Your Oral Care Routine
Smarter products. Healthier habits. Fresher you.
The #1 selling tongue cleaner in the natural marketplace for a reason. Clinically proven to remove up to 30% more bacteria than brushing your tongue with a toothbrush. It's a simple yet powerful tool for fresher breath and better oral health.
Free from forever chemicals and clinically proven to remove up to 55% more plaque than leading flosses, Smart Floss significantly reduces gum bleeding, with a 50.62% reduction in the bleeding index. Its patented expanding technology stretches to fit tight spaces, and expands to clean more effectively.
Meet the cleaner, smarter way to brush. Powered by organic and Ayurvedic ingredients, they support saliva balance, strengthen teeth, and nourish the oral microbiome—so you wake up just as fresh as when you went to bed. Housed in an infinitely recyclable glass bottle, they’re better for your smile and better for the planet. Time to ditch the tube for good.
As Seen In
We’ve Reinvented Oral Care
For over 25 years, we obsessed over oral care so you don't have to—creating products that support the mouth-body connection and do right by the planet. A healthier mouth leads to a healthier you. Our products, rooted in Ayurvedic wisdom and backed by modern science, have nurtured millions of smiles.
Since 1997, we've been asking "what if?" What if dental products actually worked better? What if they used only ingredients you'd want in your mouth? Our answer: create oral care that's clinically proven to outperform alternatives.
We're intentional about what we make and what we put in it. No harsh chemicals. No animal testing. We’re also conscious of our packaging—using FSC-certified paperboard, recyclable materials, and reducing single-use plastic. Because a cleaner mouth shouldn’t come at the cost of a cleaner planet.
Your oral health connects directly to your overall wellness. That's not just our philosophy — it's science. And it's why we'll never stop innovating better solutions.
Natural Oral Care That Works
We’ve designed every product to work better, feel better, and be better for you—no harsh chemicals, no compromises, just a cleaner way to care for your smile.
Out of the (very clean) mouths of our customers:
Annonymous
I was shocked, surprised, and delighted when I opened my new case of dental floss and discovered that you have discontinued plastic. I wish your eco-friendly smarts were contagious! Thank you.
Annonymous
A million thank yous for changing your packaging to recyclable cardboard! We actually considered switching brands because of the plastic. You have earned two lifelong customers by changing your packaging to earth friendly! Thank you!
Reviewer Susan
Genius! I really appreciate your new Smart Floss eco-friendly packaging. Of course, I love your terrific product, too, which I have been using for several years. It is far superior to the other floss I was using and I have recommended it to several friends...
