Toothpastes are generally white due to the processed ingredients such as hydrated silica, SLS, etc. Powdered flowers, leaves, fruits etc. are not white, but when mixed together have a brownish color. Most herbal toothpastes have such ingredients and are not bright white.  Our herbal toothpowder tabs are rich in botanicals that are proven to be effective for many aspects of oral health. So choose a modern toothpaste alternative full of ingredients grown by nature and selected based on both modern and ancient herbal knowledge.